# Brand Identity

**Assets**

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{% file src="<https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2Fgit-blob-f384c91c3c039ec1a51e000ff0c1c3e5c5aa8ce8%2FWordmark_Light.svg?alt=media>" %}

{% file src="<https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2Fgit-blob-9ac1731be22720ec85c921be8e5c9a09cf00b37e%2FWordmark_Light.png?alt=media>" %}

{% file src="<https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2Fgit-blob-623f6b3d0a86dba4ad14a9c4d82a8b80eab16d5c%2FWordmark_Dark.svg?alt=media>" %}

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**Color Identity**

Primary Color: #FF7B7C

<figure><img src="https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2FxqAx7xd2TJPw42MdLY0b%2FPrimary%20Color.png?alt=media&#x26;token=fb61c8ad-c2ac-40a7-8ca9-41f287b24a6e" alt=""><figcaption></figcaption></figure>

Secondary Color: #270B0D

<figure><img src="https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2Fgit-blob-f89b0be7ce12f6caf3e4320bcb180564376ee58b%2FSecondary%20Color.png?alt=media" alt=""><figcaption></figcaption></figure>

Complementary Color: #FFEBD2

<figure><img src="https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2FH2CcLY7wlIdWtxJTC2hG%2FComplementary%20Color.png?alt=media&#x26;token=213aa120-d46a-44eb-8ce3-2af5a4ea8912" alt=""><figcaption></figcaption></figure>

**Font Identity**

The Wordmark font is Gotham Medium.

![](https://2329221139-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MZiFiIZH5IkEYsWMUO4%2Fuploads%2FWqyE6M2OIQXxsp7uPdL2%2Fimage.png?alt=media\&token=05f1abc7-07b7-4644-a39f-1ba8cca0e047)